Who We Are

We are an African Technology startup on a mission for Africa. What we have is our hunger to build the Africa we want. At Itara, we are obsessed with growth and development in Africa.

We believe we can utilize the technologies of the fourth industrial revolution to drive growth in Africa. We are committed to using these technologies to ensure development and integration within and across Africa as well as maximize the gains of globalization within the continent.

We have developed a unique business model that focuses on three core sectors - retail, manufacturing & industrialization, and trade to transform Africa.

We are cognizant of the scale of our dreams and the challenges ahead. We are, however, fully committed to our mission, and we would play our part in the development of our continent. Africa is our home. Africa is our pride. We must band together to build the Africa we want.

Our Mission

Our mission at Itara is to lead the digitization, digitalization, and digital transformation in Africa, as well as catalyze manufacturing and advance industrialization by leveraging technologies of the fourth industrial revolution to foster inclusive, sustainable, and equitable growth.

Our Vision

To equip everyone with technology and products to enhance their enterprise and lead better lives.

Our Mission Statement

To make accessible technology and products that delight everyone.

Our Core Values

We believe in our People and Partners.

We value our relationship with our people, partners, customers, communities, the government, institutions we work with, and our environment.

We believe in Trust

Trust is at the core of building any relationship. We are conscious of our promises daily, and we work to ensure we keep our promises to our people and partners.

We believe Continuous Learning

Learning never stops. We are committed to learning every day to enable us to do more for our people and partners. We are a learning organization.

We believe in Technology

We believe in using technology to do good. We are committed to applying the technologies of the fourth industrial revolution in building Africa.

Our First Product

ItaraShop.ng

Introducing ItaraShop - A platform to make locally made goods and African brands accessible.

In line with our mission to lead the digitization of African societies, we are digitizing the informal production and manufacturing ecosystems starting in Lagos, Nigeria. We believe this would lead to the migration of workers into the digital economy and enable them to reap the benefits of digital inclusion.

We work with our product partners – entrepreneurs, manufacturers, and creatives – to enhance their production and creative processes, improve the quality of their products, and offer them a clear path to market.

Lastly, the consumers win as they would have access to the best locally made products.